As consumers become more savvy and focus on purchasing products manufactured and serviced with clean power, market will respond even faster and we can expect more development of clean technologies.

We as consumers need to acknowledge that every time we make a purchase we are sending the market signals. Our purchasing power is a double edged sword; buying cheap, non-renewable energy, tells investors, utility providers, and developers that cheap energy is more important than a healthy environment.

On the contrary, when we make the commitment to green power, we send the message that we want clean, renewable projects to power our lives and economy.